To The Nines
Product Descriptions
As the lead creative writer for To The Nines, I developed product copy across a variety of categories for major brands like Corkcicle, Chilewich, Lafco, Thymes, Jellycat, Duke Canon, Lakegirl and Stonewall Kitchen. In this role, I crafted an SEO style guide and optimized our email template, driving a 20% increase in open rates.
