Harley-Davidson
PRINT ADVERTISING
In some ways, the feeling of a riding a motorcycle can’t be explained. It’s something you have to experience. The way the rumble hums in your belly and lingers in your bones. How the world falls away, leaving you weightless, like you’re flying but totally centered.
As the lead copywriter, I had the opportunity to convey that experience with emotionally engaging stories that tapped into customer passions, created memorable moments and supercharged brand awareness.
