ULINE

Cover Headlines

Uline’s 750+ page catalog is a major marketing tool, a way to show the breadth of their product selection and strengthen their position as an industry leader. The messaging focused on the brand’s unique value proposition, what we called The Uline Advantage — Huge Inventory, Unparalleled Customer Service and 11 Locations for Shipping Savings and Fast Delivery.

I penned the headline for our Shipping Things concept, a clever reference to the hit Netflix series Stranger Things. The cover went on to win a 2018 American Graphic Design Award from Graphic Design USA and a 2019 Tempo Award from CADM, and it was a huge hit with customers, who flooded Instagram, Twitter and Reddit with rave reviews.